Summer is not only a time for fun, but it’s also an excellent opportunity for local businesses to test new local SEO and marketing tactics. In 2023, try out these six tasks to gain an edge over your competitors.
1. Get on the Search Labs waiting list
Google’s Search Generative Experience (SGE) is one of Google’s experiments that incorporates AI into its search results. Being on the waiting list for Google Search Labs gives you early access to SGE. Users have reported new local pack-like results for local SGE searches. However, the rankings of these “new packs” don’t always match organic results, and that’s news your business should know. Try to get access to SGE so that you can experiment with earning top visibility in the new formats.
2. Study the weather and serve the people
Climate change has caused erratic weather patterns, forcing businesses to rethink seasonality. Extend floorspace time, warehouse seasonal products, and update menus to accommodate new weather conditions. Use social media and your website to notify locals that you’re prepared to serve them in unexpected environments. Additionally, advocate for the transition to green energy in your community to address the negative effects of climate change.
3. Put on your pro-active shorts
Short videos are everywhere in the SERPs; Google returns videos more often than local packs. It’s wise to publish two videos for every new page, including both short and long-form videos. By creating these shorts, you take control of your brand narrative from user-generated content (UGC) and prevent negative effects of UGC gone wrong.
4. Speaking of Google Business Profiles…
Enrich your Google Business Profiles by adding three new seasonal photos each month, writing one new Google Update per week in June, July, and August, and checking your hours. Customers visit during summer vacations, so improve your Google Business Profiles to enhance their experience, ensuring that you’re open and accessible.
5. Speaking of visitors to your town…
Respond to every review you’ve received for the past year. Neglected reviews can lose potential customers to unhelpful, random reviews from the public that don’t convert. Responding to complaints and being there to solve problems improves relationships with your customers. Being responsive shows seasonal visitors that you’re there for them, enhancing the positive impact of your business.
6. Communication is everything…and texting is easy!
Texting with customers is an easy, effective mode of communication that can improve customer relationships. By being available via text, you can communicate vital information to customers about your summer products, seasonal amenities, safety protocols, and satisfaction guarantees.
Implementing these six tasks will enhance your local business’s success this summer. You can create a compelling brand narrative, enhance customer relationships, and ensure smooth operations. Cheers to your business’s success this summer!
We want to thank the thought leader as the source for this content and such awesome teachings on the subject, and we hope that this article can help you and your business! Here’s the link to his post https://moz.com/blog/local-seo-tasks-for-summer-success
