LinkedIn’s Exciting Leap: Testing Video Ads on Streaming Services

LinkedIn, the ever-evolving social networking platform with an impressive 930 million subscribers, is about to embark on an exciting new venture. Buckle up, marketers! The platform, owned by Microsoft, is gearing up to test video ads on popular streaming services, offering a unique opportunity to target their highly-valued audience. This move, combined with LinkedIn’s recent piloting of generative AI features, …

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LinkedIn SEO: How to Optimize Your Profile for Improved Visibility

LinkedIn is an extremely valuable and often overlooked platform when it comes to search engine optimization. It’s more than just a social network for professionals; it’s also a powerful tool for business owners and job seekers alike. In order to take full advantage of this platform, it’s important to optimize your LinkedIn profile for improved visibility. Here are some tips …

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