As a content marketer, you know that just creating and publishing content won’t be enough. You need to promote your content and get it in front of your target audience. One effective way to do this is to repurpose your content on different platforms like social media sites and various marketing publications.
Repurposing content can help you to connect with potential customers in their preferred medium. It is a great way to build your brand and extend the reach of your content. However, many content marketers fear that repurposing content will lead to duplicate content penalties from search engines.
The truth is, there is no such thing as a duplicate content penalty. Google and search engines may penalize your website if you are excessively copying content in a manipulative manner. However, repurposed content, in which you only aim to increase the awareness of your brand, will not lead to any penalty.
Repurposed content can also help you to score more social media shares, which can contribute to higher search engine rankings. Additionally, in exceptional cases, repurposed content can even beat the original version of a blog post in search engine results.
So, what is content repurposing? Simply put, it is taking your existing content and reworking it to fit the needs of different learning styles. This means that you may need to tweak the format of your content to fit different platforms or media. For example, you can turn a blog post into a Slideshare presentation or a podcast.
When repurposing your content, it is important to identify the most appropriate platform to republish your content. You can use Google Analytics and Buzzsumo to find your most popular blog posts and content pieces. Next, you can find the most suitable platform to republish your content based on your target audience and their preferred medium.
To sum it up, repurposing your content can be an effective way to connect with your target audience and extend the reach of your content. You can start repurposing your content right after publishing your blog post. Use the data to find your most popular content pieces and republish them on different platforms to attract wider and more diverse audiences.
