Looker Studio just unveiled a major update to its system, giving users access to a whopping 170 new fields to report their data. To make the most of these new data points, users must first refresh their GA4 data sources.
Why is this such a big deal? By accessing the new data, users can now create more in-depth, detailed reports that were impossible to create before. This is particularly exciting for advertisers who can now get insights into landing pages, user conversion, page location, session conversion rates by event data, and more, which will help them to make better-informed decisions when it comes to ad placements and campaigns down the line.
Here are some of the cool new fields to look out for:
– Ads clicks & cost
– Average session duration
– Landing page
– Page location
– Page referrer
– Session & user conversion rate
– Session conversion rate by event name
– Time dimensions like hour or week
If you’re wondering how to get your hands on the new fields, just follow these simple steps:
- Log in to your Looker Studio account and navigate to Data Sources.
- Choose the GA4 source you want to update, then hit the “Refresh Fields” button in the bottom left corner.
- A new window will pop up on your screen with all 170 new fields listed.
- Click on “Apply”.
- All of the new fields should appear in your existing reports.
Keep in mind that not all marketers will have immediate access to all of the new fields. The number of new fields you have access to will depend on how many conversion events you’ve had.
With Looker Studio’s new fields update, it’s easier than ever to get the most out of your data. So why wait? Check it out today and watch your reports go to the next level.
We want to thank the thought leader Nicola Agius as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://searchengineland.com/looker-studio-new-fields-update-428345
