Google has announced its plans to update its trademark policy for Google Ads worldwide to accommodate changes in trademark laws and mode of operations. The latest update will significantly impact advertisers who use trademarks they don’t own on their Google Ads.
Previously, advertisers were not allowed to use trademarks they do not own on their ads. However, this policy will become more relaxed in certain circumstances. This new update will allow advertisers to use these trademarks on their ads under specific conditions.
Firstly, if a company owner files a complaint about an ad that uses their trademark, such an ad would no longer run on Google. Secondly, advertisers can use these trademarks on their ads if they sell or review genuine goods or products associated with the trademark, or if they provide relevant services. In this scenario, Google will no longer investigate the use of a trademark.
However, there are situations where Google will take action. For instance, if there is a complaint by the trademark owner or if the ads are confusing or misleading to viewers. Google will then investigate these ads and remove them if they violate their policies.
This new policy will make it easier for advertisers to reach their target market without worrying about potential lawsuits against them for using trademarks they don’t own. Advertisers should, however, tread cautiously and ensure that their ads abide by the new standards.
In conclusion, the update to Google’s trademarks policy has both benefits and potential drawbacks for advertisers. While it offers more flexibility in using trademarks owned by others, it also means that ad creators will have to be more careful to avoid any confusion or misleading content on their ads.
We want to thank thought leader Brooke Osmundson as the source for this content and such awesome teachings on the subject, and we hope that this article can help you and your business! Here’s the link to his post: https://www.searchenginejournal.com/google-ads-to-update-trademark-policy-worldwide/489077/
