Google has recently expanded its “confirming gross revenue” tool, a feature that simplifies revenue reporting for advertisers and publishers working on Google Ads. The tool allows advertisers to verify whether the revenue reported in their performance reports matches their actual revenue, thereby backing up their payment information.
The feature, which has been in testing since 2020, is now available to all advertisers in the US, with plans to extend to other countries in the coming months. The tool has already produced positive results during testing, with some advertisers reporting revenue discrepancies of up to 25%, underscoring the importance of precise data tracking in maximizing revenue through the platform.
The confirmation of gross revenue was previously a tedious process that required advertisers to disclose granular financial information to Google. This process created mistrust and was time-consuming for advertisers who were already focused on generating ad performance. Now, advertisers can access the tool through their Google Ads account and confirm KPIs (key performance indicators) like website clicks, impressions and conversions.
To use the tool, publishers must go to the “Tools” tab in their Google Ads account and select “Conversions.” Here, they can choose the type of performance metrics they want to review, as well as select the advertisers to which they want to compare their results. If a difference is detected, recommendations for troubleshooting will be provided by Google.
One of the benefits of the tool is that it allows publishers to confirm that their advertising partners are submitting accurate data. Occasionally, and usually inadvertently, ad partners may incorrectly calculate metrics and submit incorrect revenue. With this new tool, conflict resolution can be sped up by verifying each others’ results with greater data confidence.
In a world where trust is paramount for advertisers, publishers, and users alike, this new tool is an example of how Google is taking steps to increase transparency and provide improved data metrics for organizations and users.
Overall, the confirming gross revenue tool is a welcomed addition to the Google Ads platform by advertisers and publishers alike. Through simple steps and added user performance metrics insight, this new feature will ensure that advertisers and publishers can trust in their reliable data trackers so they can focus on what they do best – creating and executing innovative and successful ad campaigns.
We want to thank the thought leader Brooke Osmundson as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to her post https://www.searchenginejournal.com/google-expands-confirming-gross-revenue-tool-in-ad-platform/489024/
