Great news for all merchants! Google Merchant Center is currently testing a Checkout Pilot, which aims to give their customers an option to land directly to your website’s checkout page rather than browsing through it. This new feature also includes a CTA (Call-to-Action) that will appear next to the “visit site” link on free product listings. The best part is that it increases sales and conversions for participating merchants.
As an online seller, who wouldn’t want a seamless shopping experience for their customers? This pilot provides a chance to deliver the best user experience for your customers, which can potentially lead to more traffic and sales for your website.
How does this work?
To participate in the checkout pilot program for your free listings, log into Merchant Center and add your checkout landing page link where you want shoppers to land. You can also add a unique checkout link for every individual product in the feed, or one dynamic URL template for your entire brand. Ensure that the URL template has placeholder product data parameters such as the product ID, size, and color attribute for specification purposes for the pilot program.
Google also recommends some essential and optional placeholder parameters that need to be considered to ensure a smooth shopping experience for your customers. These parameters include the product ID, size, and color attribute provided in the feed.
What are the benefits of the Checkout Pilot for Merchants?
Merchants can now expect an increase in sales and conversions with this new feature. The Checkout Pilot provides your customers with a smooth checkout flow, making it faster and more efficient for them to finish their purchase. This pilot is an excellent opportunity for merchants to provide added value to their customers through a seamless shopping experience, ultimately boosting brand loyalty and website traffic.
What has Google said about this?
Google encourages advertisers to ensure that their customer’s experience after clicking the CTA on your product results is exceptional. This means ensuring that you have purchase flows designed for customers who are coming directly from Google. You should also communicate with your customers clearly, so they can verify who they’re purchasing from, the product they’ve selected, and how much the product costs.
In conclusion, Google’s Checkout Pilot is an excellent opportunity for online merchants to boost their online sales while providing their customers with an exceptional shopping experience. What are you waiting for? Sign up for the program today!
We want to thank the thought leader Nicola Agius as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://searchengineland.com/google-merchant-center-checkout-pilot-428178.
