LinkedIn is officially rolling out a messaging inbox for company pages, allowing businesses to manage their communications through LinkedIn’s platform.
In a blog post, LinkedIn announced the new feature as part of their ongoing effort to make it easier for businesses to effectively communicate with their audiences on LinkedIn.
The messaging inbox for company pages includes a range of new features, such as conversation insights and custom welcome messages, making it easier for businesses to engage with their followers.
LinkedIn Company Messaging Inbox Features
Conversation Insights
One of the most important features of the messaging inbox for company pages is conversation insights. This feature allows businesses to see details about every conversation they’ve had on LinkedIn, including when the conversation happened and what the conversation was about.
This information is crucial for businesses that need to keep track of their conversations with customers or clients. By having this data, businesses can gain valuable insights into their followers’ needs and preferences, and tailor their content accordingly.
Custom Welcome Messages
Another key feature of LinkedIn’s messaging inbox for company pages is custom welcome messages. These messages can be automatically sent to any new follower who engages with your company page.
This feature allows businesses to create a more personalized experience for their followers and make them feel welcomed and appreciated.
Benefits for Businesses
Centralized Messaging
The messaging inbox for company pages offers several benefits for businesses. One of the main advantages is that it allows businesses to manage all their communications in one place, making it easier to keep track of conversations and stay organized.
In addition, the messaging inbox can be a powerful tool for building relationships with customers and clients. By engaging with followers on LinkedIn, businesses can establish trust and credibility, which can lead to increased brand awareness and sales.
Conclusion
Overall, the messaging inbox for company pages is a valuable addition to LinkedIn’s suite of tools for businesses. By providing a centralized platform for managing communications, businesses can streamline their process and focus on building relationships with their followers.
We want to thank the thought leader Matt G. Southern for his teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://www.searchenginejournal.com/linkedin-unveils-messaging-inbox-for-company-pages/488886/
