The Transformation of Marketing Data Landscape
The realm of marketing data has witnessed an unprecedented revolution over the past decade. As companies come under scrutiny for their data collection practices, tech giants like Apple and Google have been pushing for changes in marketing data analytics across the spectrum.
The business world is morphing, consumers are becoming more cautious about sharing personal information, and the way this data is used. Also, the terms ‘scalability’ and ‘personalization’ are gradually becoming popular, but their implementation is impossible without robust analytics – a challenge many businesses continue to grapple with.
Trailblazing Companies Wresting Control of the Marketing Landscape
In such a turbulent landscape, how are companies acclimating and emerging victorious? To dig deeper into this subject, we engaged with marketing professionals from Cox Automotive and Sobeys to learn more about their winning stratagems, their unique pathways to success, and their innovative approaches to communicate with customers.
Here’s a taste of how these successful enterprises have recalibrated their marketing data analytics to enhance efficiency and drive better results across the customer journey.
Be a Beacon, Not a Follower
To broaden your knowledge on modern Customer Data Platforms, delve into the 2024 Gartner® Magic Quadrant. Discover why Gartner endowed Salesforce the title of a Leader for the high rank in execution ability, and a remarkable vision.
Table of Contents
- Redefine your Marketing Data Analytics Strategies
- Empower Your Teams with Smart Insights through Automation
- Exploit Marketing Data Analytics to Transform Insights into Results
- Foster Connections with Customers Across Multiple Channels
Redefine your Marketing Data Analytics Strategies
With a steady rise in consumer privacy protections – a welcomed progress – the fallout of data collection constraints has rendered certain metrics and measurement techniques obsolete. This requires a revamped approach towards your strategies.
Use Automation to Create Room for Better Insights
Automation stands as a faithful ally in your marketing data analytics quest by taking on repetitive tasks such as collating and segregating data. This frees up your schedule to concentrate on essential decision-making processes.
Turn Insights into Outcomes with Marketing Data Analytics
Armed with cross-channel and first-party data, you can track customer-based results throughout the marketing journey. You can then utilize these insights to fulfill your marketing goals. For instance, rather than concentrating on upper-funnel metrics such as clicks and opens, marketers can streamline downstream results like signups and purchases.
Connect with Customers Across your Channels
Integration of strategy, automation, and insights paves the way for generating engagement across various channels. This engagement subsequently produces superior first-party data, leading to finer data analysis, superior insights, and better interaction during successive engagements, gradually morphing your data analysis venture into a self-evolving and self-improving marketing dynamo.
Like any valuable journey, the path to winning at marketing data analytics begins with the first step: creating interconnected customer journeys that guide each customer through relevant experiences across their favorite platforms.
Still sound overwhelming? With a comprehensive intelligent reporting system and a linked dashboard, it’s easier than ever to keep close tabs on all your marketing analytic facets from a single vantage point. The key to making the best use of your marketing data analytics lies in engaging AI and automation to trim the guesswork; instead, focus more on fostering a connection with your customers.
To unravel ways to power-optimize your marketing strategy through AI and create stellar campaign performance while saving on your budget, check out this insightful demo: ‘How Data Cloud Saves you Time and Money.’
Originally published on Salesforce.com on September 27, 2023.
