In today’s world, customers demand seamless and engaging experiences with the brands they interact with. To meet this expectation, businesses are always looking for innovative ways to reach their target audience. Enter QR codes – these little black and white squares have the power to change the customer experience in ways that were once unimaginable.
However, not all QR codes are created equal. If you want to tap into the full potential of this tool, it’s crucial to optimize their design to ensure maximum scanning efficiency. In this webinar, Scott Allan, Chief Marketing and Solutions Officer at URLgenius, a QR marketing expert, walks you through the art of designing visually captivating codes that entice users.
Firstly, it’s important to remember that the shape of the code can impact its scannability. A square code typically requires 30% more space than a rectangular code with the same amount of content, so using a rectangular code can help you maximize space and content while maintaining scanning efficiency.
Next, consider the color scheme and design of the code. Contrasting colors such as black and white provide the highest visibility, while incorporating colors can make the code aesthetically pleasing. Selecting colors that match your logo or brand can also help with brand recognition and user engagement.
Another tip for optimizing QR codes is to make sure they are placed in a strategic and convenient location. This will not only improve the scanning experience but also enhance the overall customer experience of interacting with your brand.
Finally, the link attached to the QR code must be optimized for mobile devices. The last thing you want is for customers to lose interest or become frustrated because the link takes too long to load or the page is not mobile-friendly.
To sum it up, QR codes can be a supercharged tool for customer experience, but only if you optimize their design and placement. With the guidance of QR marketing expert Scott Allan, you can turn this tool into a game-changer for your business.
We want to thank the thought leader Cynthia Ramsaran as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to her post https://searchengineland.com/supercharge-your-customer-experience-with-the-power-of-qr-codes-428239
