Looking for new ways to reach your target audience and increase conversions? Look no further than Reddit’s latest ad products – Contextual Keyword Targeting and Product Ads.
With Contextual Keyword Targeting, you can reach consumers in active conversations on Reddit by choosing specific keywords you want your brand to be associated with. This allows you to align keywords with creative ad copy for increased relevance, as well as provides long-term advertising opportunities as Reddit threads often become evergreen sources of information.
Meanwhile, Product Ads enable you to target consumers already in the midst of their shopping journey with information such as product descriptions and pricing displayed in local currency. These ads also feature call-to-action buttons that direct users to your product page, and you can create ads directly from existing catalogs with no need for additional resources. Plus, if you’re running campaigns on competitor platforms, you can easily import the same catalogs to the Reddit Ads Manager.
Reddit Chief Revenue Officer, Harold Klaje, believes these updates will uplevel the search-and-discover experience for brands and users alike. By tapping into Reddit’s differentiated value as a hub for actionable conversation, advertisers can help people make informed decisions, find answers to their questions, and discover products they care about while building connections with new and valuable new audiences.
And the stats speak for themselves: Redditors make 2x more category purchases than other online customers, spend 2.5x more per purchase, are over 56% more likely to talk about a brand positively, and over 46% more likely to trust a brand that advertises on Reddit.
So if you’re looking to boost conversions and connect with higher-value customers, give Reddit’s new ad products a try.
We want to thank the thought leader Nicola Agius as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s their link to his post https://searchengineland.com/reddit-launches-ad-products-boost-conversions-428051
