Artificial intelligence (AI) has made its way to the advertising world—and it’s causing some concern. Google and Microsoft have been placing ads into their AI experiments without giving brands the choice to opt out. This has caused worries among advertisers, as their products and services could potentially be promoted next to unsuitable and inappropriate content, leading to damage to their reputation.
As a result, digital marketers are calling on Google and Microsoft to give them the chance to opt out of these ad placement experiments. However, both tech giants have said that they are listening to the issues raised by advertisers and are actively working on addressing their feedback.
Google announced last month that it plans to use existing search ads in experiments with its new Search Generative Experience. While it said it would be closely monitoring the performance of ad placements during the experimental phase, advertisers would not have a choice to opt out. On the other hand, Microsoft is experimenting with ads in its Bing AI chatbot. Here, advertisers are once again not being given the choice to opt out.
Despite the concerns, the new Bing chatbot has so far received positive feedback from searchers, with 71% giving it the thumbs up in its launch week.
The experiments on ad placement are still in the very early stages of testing, so marketers still won’t be able to choose to opt out. However, digital marketers are concerned about the content their brands could potentially be associated with and are eager to take back control over where their ads appear online. Some businesses have temporarily pulled their ad spending in response to the restrictions, while others have described the practices “not industry standard.”
It remains to be seen how Google and Microsoft will address these concerns, but it’s clear that advertisers are demanding more control over where their ads appear. With AI becoming more prevalent in the advertising world, it will be interesting to see how companies navigate this new landscape.
We want to thank the thought leader Nicola Agius as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://searchengineland.com/google-microsoft-generative-ai-advertisers-428083.
