Google’s latest update, the Google Bard, which was scheduled to launch in the EU, has faced a delay due to privacy concerns. The search giant has been working on the Bard system for quite some time now, which is aimed to put an end to third-party cookies once and for all.
The move towards replacing third-party cookies on its Chrome browser was widely welcomed by privacy advocates, as it brings an end to widespread web tracking. However, the EU regulators had concerns about how Google would use data and dominate the advertising space.
Google’s new advertising tracking system, known by the name “FLoC” (Federated Learning of Cohorts), is a core component of Bard. It uses browser search history to group users into smaller sets based on demographic and preference data to give a representation of their interests.
While Google has stated that FLoC does not disclose personal information, the system still tracks users’ interests and browsing behavior. This sets off alarm bells for privacy lobby groups, who claim that FLoC could potentially cement Google’s monopoly in the digital advertising industry.
As a result of these concerns, the EU regulators have pushed back the launch of Bard in the EU. Google has agreed to work with regulators to address their concerns.
The delay in the Google Bard launch is another example of the increasing scrutiny placed on tech companies that handle user data. With GDPR already in place, it’s hardly a surprise that EU regulators are taking a close and critical look at any new data-collecting technology.
In conclusion, while the delay in the EU release of Google Bard might be frustrating for some businesses and marketers, it’s important to remember that privacy issues are at stake. Google has already agreed to work with regulators to address these concerns, and we hope this can be resolved soon.
We want to thank the thought leader Matt G. Southern as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://www.searchenginejournal.com/google-bard-eu-launch-delayed-over-privacy-concerns/489414/
