TikTok is officially moving into ecommerce and stepping up its game with a goal of generating $20 billion in sales. With this in mind, it’s not surprising that they are testing out and innovating different features to make their platform more user friendly and conducive to online shopping. One of their latest innovations is the visual search feature that has been added in TikTokShop.
As the name suggests, TikTokShop is a hub where users can come across products and buy them from their favorite brands and creators. It’s a one-stop-shop for smooth and easy shopping to potentially increase sales and brand growth.
The visual search feature allows you to take a photo or upload an image and then the app finds similar products that are available in the Shop. Currently, the feature is on a test drive in non-US markets.
But will it work? TikTokShop is already performing “worse than other TikTok channels and elsewhere,” according to AdWeek – which is a cause for concern for brands that intend to use TikTokShop for sales. Instagram eventually ventured into ecommerce but ultimately scaled back on its shopping features in 2020. It remains to be seen whether TikTok can make this work or should follow in the footsteps of Instagram.
With TikTokShop still in the beta stage and with visual search being tested in non-US markets only, we can be optimistic about the future of the platform. Brands should keep a close eye on it and leverage everything it has to offer in an increasingly competitive market to ensure their online sales remain strong.
We want to thank the thought leader Danny Goodwin as the source for this content and such awesome teachings on the subject and we hope that this article can help you and your business! Here’s the link to his post https://searchengineland.com/tiktok-shop-visual-search-428235.
