Introducing TikTok’s new AI-powered Script Generator that creates ad scripts in a matter of seconds. Advertising on the platform has never been easier. Digital marketers can generate scripts for free by inputting basic information about the services or products they offer like product name, item description, and relevant keywords. The generator offers a choice between a 15-30 second and 31-60 second clip according to the user’s needs. Once you have entered all the necessary information, click on Generate Scripts to get a variety of video scripts with hooks, scenes, calls to action, and visual/audio cues to choose from.
However, relying solely on AI-generated content has its drawbacks. Brands need to be aware of the potential risk of inaccuracies and loss of individuality in their campaigns. AI content is created using existing trends and data, which could be detrimental to branding. Without human intervention, engagement rates could also fall.
TikTok has, therefore, cautioned that it does not make any guarantees or promises about the content generated by Script Generator. Despite some of the risks, Anton Reyniers, Google’s Head of Creative Partnerships APAC, praised the new tool, stating that TikTok is ahead in understanding the importance of creativity.
To sum up, while the AI-generated content from Script Generator can be a useful tool for advertising, human involvement and intervention are still crucial in advertising.
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