Twitter is set to pay its verified content creators for the advertisements served in their replies in the following weeks, according to Elon Musk, who purchased the social networking site in October 2022. The CEO and billionaire declared the first block payment to be worth $5 million, subject to a few obligations. Subsequently, creators will receive financial compensation for ads served in their replies as long as they are verified, and only ads served to verified users will count. Advertisers will have a new opportunity for potential revenue on Twitter as a result of this announcement. The driving force behind Musk’s decision is the forthcoming assignment of Linda Yaccarino, an advertising expert, as Twitter’s new CEO. Her guidance is intended to restore trust in the platform, whose ad revenue has plummeted due to some of Musk’s restructuring choices, including laying off nearly half of Twitter’s 7,500 employees. Sensor Tower and Insider Intelligence’s research found that ad spend was down approximately 20% YoY, causing concern regarding ad placement. In a few weeks’, X/Twitter will start paying content creators for ads served in their replies. Only ads served to verified users will count” Musk stated on Twitter asserting his plan. In spite of recent challenges, Musk revealed his plans for the future of Twitter’s ad sales earlier this year, stating his aim is to increase the platform’s current 5 to 6 cents per hour of user attention to 15 or more cents. More information on this topic is expected shortly.
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